Saturday, July 16, 2011

Google+ beyond Introductory stage

If we had to apply the product lifecycle to Google+, then it is passing through its Market Introduction stage, mind you, its' not even public yet. You can only get to it through an invite from others. The same strategy was used for gmail.

It is fair to say that for any social network, the introduction stage, growth stage are within a very short span of time. The real test is to remain the maturity stage. Facebook has been able to do it, where myspace failed badly. Innovation is the key, I would say.

Google is known for its innovation and hence we can expect a solid growth stage. 10 million users in the introductory stage was possible only because it is Google, I am sure in another 2 to 3 years, the social networking market landscape will have completely changed.

One thing that Google can really leverage in developing a strong social network is Android. I am sure that the phones will really help Google to have a strong growth stage and possibly a longer maturity stage.

And, believe me, if Google+ remains a bit longer in the maturity stage, then unless Facebook comes up with something totally different, it have a good chance to enter the saturation and decline stage.

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